This article is for the thousands of RV Repair businesses across the US that are trying to figure out the best ways to advertise their business to the over 10,000,000 RV’ers roaming across America now. According to multiple sources, the average maintenance costs an RV’er should expect to pay each year is around $1450! That is just to keep your RV on the road running smoothly. That figure does not include major repairs, appliance replacements, or upgrades. So, as a business, when you start to consider the “Lifetime Value” of a potential RV customer to your repair shop, there is a lot of revenue in play. Therefore, consider how much you would be willing to invest in advertising in order to win one new client.
With digital marketing, there are several ways that you can advertise your RV Repair shop to attract RV’ers.
Here are our favorite and most cost effective ways for RV Repair shops to advertise that consistently result in high dollar leads.
1) Pay Per Call Advertising
Pay per call advertising, or click to call ads, are just like regular PPC, but instead of sending the traffic to a landing page, it goes straight to dialing the business from the users phone. This is an extremely effective means of advertising, especially for emergency rv repair leads. For those RV’ers having an RV emergency, they don’t have time to sort through a ton of results on Google. These folks need immediate assistance. That’s why click to call ads can be so effective, because you can be right at the top of the search results for relevant keywords related to emergency rv repair. No distractions, just right to calling. These leads are typically the most qualified, because they are taking the action of calling for help.
2) Pay Per Click Ads
PPC is the the broadly known and used method for advertising your business. Paying for an ad to show up in search results on popular search engines like Google or Bing. These ads are nice because you can go after a lot of volume, test your ads, and optimize your ad spend to those campaigns performing best. PPC ads typically lead people to your website, or a specified landing page that you have created.
3) Pay Per Lead
if you want to guaranteed ROI for your advertising budget, look for a Pay per Lead service. This is a system where there is a defined “bounty” or commission paid per qualified. Lead. For example, $50 per warm lead passed to your business from a Lead Form submission or a phone transfer.
4) Directory Advertising
These days, many RV’ers use popular online directories to learn more about RV Repair companies in their area before making a decision. This is a great opportunity for your business to get in front of a relevant audience. Some directories charge per submission, or per listing. Directories are good for both SEO value through backlinks and direct traffic. They are totally worth the investment, because they are relatively inexpensive, and just one new customer more than pays for the service.
There are many advertising agencies out there that offer these types of services, should you not be able to set this up yourself. However, there is only one company that provides all of these services tailored specifically to the RV Repair Industry, and that is the RV Repair Group. Learn more about their RV Repair Directories, Pay Per Call & Pay Per Lead services at any one of their websites.